Power of football utilised to drive Sportradar CSR initiative

Sportradar have partnered with streetfootballworld, an organisation utilising the power of football to change the world for good, in a bid to pool motivation and expertise to drive social change through a mutual passion of football.

In line with a commitment to enhance its global corporate social responsibility (CSR), as well as corporate citizenship, Sportradar is to engage its offices around the world with streetfootballworld’s portfolio of local partners.

During its first year the CSR programme is to rolled out in Minneapolis, Montevideo and Munich, where local Sportradar employees can collaborate with community organisations belonging to the streetfootballworld network (Sanneh Foundation in the United States, Asociación Civil Gurises Unidos in Uruguay and KickFair in Germany).

Carsten Koerl, Sportradar CEO, added: “The company have had the chance to support a range of charities and initiatives in previous years, but I am particularly excited about this new collaboration with streetfootballworld because its global network reflects our own global network of over 30 offices worldwide.

“Leveraging our in-house technology, expertise and enthusiasm to make a real impact on both local and global levels is something that really inspires me and I know will be embraced by our employees, who have already shown a desire to help and give back time and time again.”

Sportradar states that it hopes to see expansion resulting in three offices around the world being connected with local organisations per year, thus enhancing the initiative’s impact and allowing further departments and cultures to participate.

Johannes Axster, streetfootballworld Partnerships Director, added: “Sportradar employees all over the world will gain the opportunity to experience the transformative power of football.

“Staff members will be introduced to the field of football for good by receiving training sessions in the ‘football3’ methodology. This will give Sportradar employees a taste of this unique version of the game, which places a particular emphasis on cooperation, fair play and team building.

“It will also allow them to gain an insight into the operation of local football for good organisation by meeting the staff and youth participating in their programmes.”

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