MansionBet has been announced as the title sponsors of the World Pool Masters, as the tournament celebrates a quarter of a century.
Returning to Gibraltar after a successful tournament last year, the 25th annual event, set to be broadcast live on Sky Sports, takes place between March 2-4.
Karel Manasco, CEO of Mansion, said: “We are always looking at platforms for brand promotion, and as a Gibraltar-based company, the location combined with the international exposure of this popular event, made our title sponsorship of the World Pool Masters a natural fit.”
The ‘MansionBet World Pool Masters XXV’ is set to see a variety of former champions return to the tournament, attempting to reclaim their crown on its quarter centenary.
Amongst the names set to feature are Francisco Bustamante, Earl Strickland and Ralf Souquet, who will be competing among a star-studded 16-man field for the $20,000 top prize.
Barry Hearn, Chairman of Matchroom Sport, added: “We are delighted to have MansionBet on board as title sponsor of pool’s biggest invitational event.
“We are celebrating the silver jubilee of this magnificent tournament and as such the field is packed with some of the biggest names in pool, all great champions in their own right.
“With live TV coverage on Sky Sports and over 100 other countries across the globe, I know we are in for an exciting weekend of world-class sporting action in Gibraltar.”
Online sportsbook brand Mansion has a strong history of sporting sponsorship’s, most notably as principle partner of Premier League side AFC Bournemouth, with the firm stating this latest deal “provides an international platform for their latest sportsbook brand, which launched earlier this year.”
Most recently Mansion agreed a fresh partnership to become official sponsor of boxer George Groves, ahead of the WBA super-middleweight world champion’s highly anticipated bout with Chris Eubank Jr.