Novomatic reach Sportradar betting solutions agreement

Sports betting solutions provider Sportradar is to develop a line of sports betting products and services, as part of a new partnership with Novomatic Gaming Industries (NGI).

The agreement is to see Novomatic initially focus upon the development of a turnkey solution for retail and other channels.

Detailing that the solution is to be built around Sportradar’s Managed Trading Services (MTS), and includes cash desks, in addition to Self-Service Betting Terminals (SSBTs) with intuitive player environments, that will be first rolled out in the Italian market.

Bartholomäus Czapkiewicz, Managing Director at NGI, commented: “It has become clear that sports betting is a growing opportunity that we are making serious inroads into.

“We offer a platform with distribution channels that is unrivalled, therefore, we found in Sportradar a company highly established in the sports betting space that complements and supercharges our mutual offering.

We look forward to this collaboration in order to provide leading sports betting products and services worldwide.”

Carsten Koerl, Founder and Chief Executive Officer of Sportradar, added: “Today‘s announcement is great news for the betting industry.

“Novomatic needs no introduction to anyone with any interest in the betting and gaming space, and the confluence of the group’s hardware, technology and reach, with Sportradar’s credentials in odds, data and risk management should pique the interest of all retail and digital operators around the world.

“Our initial focus will be products focused on the Italian market, and we will work tirelessly to support Novomatic in terms of future product development and geographic expansion.”