Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body.
Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the game.
A deal to become title sponsors of both the Championship and League 1, means Betfred now sponsors all three professional tiers of the sport, with all three arrangements running until 2019.
Ralph Rimmer, Chief Executive of the Rugby Football League, said: “We are delighted that Betfred have extended their involvement in the sport to the Championship and League 1.
“Betfred’s first year involved in the Super League was an unquestionable success and I am certain that they will bring passion and enthusiasm to their extended sponsorship.
“The Championship and League 1 provide great entertainment and are an integral part of the game, and the fact that Betfred have extended their sponsorship to these tiers of the sport demonstrates the value they see in being involved in Rugby League.
“The Betfred Championship is now one of the most geographically diverse competitions in the world, including teams from Toronto, Toulouse and London, and with this new deal I am certain both competitions will go from strength to strength.”
This partnership is to see brand exposure for Betfred via in-stadia perimeter at all games across the two divisions, as well as supporting the Championship’s big weekend, named the Summer Bash and hosted in Blackpool in May, with all six games featured live on Sky Sports.
Betfred boss Fred Done added: “Our first year as title sponsors of Super League was both a very successful and satisfying one for me and I had no hesitation in agreeing to extend our sponsorship to the Championship and League 1.”