The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship.
Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions.
David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our own. Darts continues to see phenomenal growth with a compelling World Championships further evidence of the scale of the sports attraction driven by the team at the PDC.
“We are proud of the role we have played in supporting that strong growth and we are excited about continuing to work with the team at the PDC to bring the best quality official darts content to our clients around the world.”
Sportradar, who has worked with the PDC since 2011, is to see its official data partnership renewed across all events for a further five years, stretching to the end of 2022.
This will see the firm distribute official data to the betting industry exclusively, while distributing data to the media industry on a non-exclusive basis.
In addition Sportradar is to also hold exclusive live rights for over 700 matches each year, extending that deal by a further four years, which will also see its culmination at the end of 2022.
Amongst the matches featured from the PDC, which boasts an £11m prize pot on its global circuit, are a selection spread across the World Series of Darts (WSOD) and the European Tour (ET).
Matt Porter, PDC Chief Executive, added: “This year’s PDC World Championship witnessed a significant changing of the guard but we are excited with the continuity of our partnership with Sportradar.
“They have been by our side for over six years and we are delighted they will be with us for at least the next five. They get what we are trying to do as an organisation and as a sport, and we are delighted that we can continue working together, delivering more great content and insights to our increasing fan base around the world.”