Gambling.com has revealed the latest arm of its global expansion, with the release of a localised version of its site in the United States.
The group has detailed that this is the first step of its plan to take market share in the growing, regulated US online gambling market.
Kevin McCrystle, Chief Operating Officer for Gambling.com Group, said “Gambling.com USA is an excellent addition to our portfolio of localised sites and will provide a functional and uniquely American experience for users looking to find top quality gambling products and bonuses in the United States”.
Beginning with an initial focus on New Jersey, the new site is set to cover regulated online gambling from each and every US state in the future.
The Gambling.com USA site is set to have a particular focus on the fast changing US gambling regulations, however, unlike it’s other offerings sports betting does not currently feature as it remains illegal within the country.
Charles Gillespie, Chief Executive for the Group, added: “There is great excitement in the organization about the release of Gambling.com for the American market, as this company was founded by Americans and there are more Americans on the management team than any other nationality.
“We have been waiting since we started in 2006 for meaningful regulation to take place in the United States and while the market is still small, we feel like now is the time to get involved.
“2018 will be an exciting year with the forthcoming ruling by the Supreme Court on PASPA, which if it goes in favor of New Jersey, could result in widespread legalization of online sports betting.”
The unveiling of the American site, which can be found here, follows the release of other localised sites during 2017, which saw new versions of Gambling.com released for Sweden, Norway, Finland, Canada, New Zealand, Australia and Ireland.