SBC News Voice of the Sports Betting Industry
BtoBet has announced a reshaping of its internal structure, becoming a redesigned, and larger, group in the process.
Two companies, ITS (I-Trading Solution) and IGS (I-Gaming Solutions), have been embraced, allowing the launch of two new divisions, BtoBet Sports and BtoBet Games.
Alessandro Fried, BtoBet’s chairman, explained about the sports division: “BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences.
“A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors. Based on BtoBet’s sports platform Neuron Sport, BtoBet Sports provides a highly customizable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual Jackpot betting products.”
Adding on the games division: “This new department is aimed at providing the perfect set of products and services needed for today’s iGaming business.
“A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements.
“The Neuron Casino omni-channel platform, based on Artificial Intelligence technology ensures tailored offers to maximize the effort of delivering the perfect Games offer.”
Both ITS, a risk management and trading specialist, and IGS, an experienced games aggregator, are to operate under the same roof and adopt the same technology,
BtoBet also detail that working under the new structure allows the firm to offer “an even more comprehensive suite of products; Sportsbook platform and services for bookmakers and IGaming Platform and services devoted to the gaming industry.”
Concluding, Fried explained: “BtoBet’s new structure offers a bigger trusted team always available to support our Clients in their technical needs by providing advice when needed, flexibility to expand their business and a range of clear and simple products and services.
“We are able to allow the operators to manage their business autonomously, setting up their own strategies, all without the handicap of technology constraints or the limits of engaging fully- managed platforms. In addition, Btobet is able to supply them all the necessary services to make their own product and offer unique.”
