SBC News Sisal Matchpoint ups digital marketing dynamics with Betgenius

Sisal Matchpoint ups digital marketing dynamics with Betgenius

SBC News Sisal Matchpoint ups digital marketing dynamics with Betgenius
Matt Stephenson – Betgenius

Italian betting firm Gruppo SISAL has selected industry data and software provider Betgenius as the lead marketing programmatic partner for its flagship Matchpoint Italia subsidiary.

The marketing partnership will see Betgenius data and insights technologies enhance Matchpoint digital acquisition campaigns, optimising player targeting, messaging and promotions.

Moving forward, the Matchpoint brand will integrate Betgenius’ industry-specific programmatic media trading desk, which will allow the bookmaker to serve better dynamic inventory, driving player conversions through targeted ‘most-relevant’ messaging.

Updating stakeholders, Marco Tiso, Director Online Gaming Business Unit at Sisal, said: “In the ultra-competitive Italian sports betting market, it is vital to acquire and retain customers strategically. By partnering with Betgenius we can be sure of targeting the right customers, with the right message, at the right time.”

Utilising its data capabilities, Betgenius has developed a programmatic trading desk developed solely for industry betting and iGaming operators.

Enhancing partner marketing dynamics the trading desk’s advertising is driven by real-time sports data, allowing clients to display engaging content such as live odds and scores within dynamic creative formats.

A pleased Matt Stephenson, Managing Director at Betgenius, said: “As experts in helping sportsbook and casino brands deliver creative, effective campaigns that build meaningful connections with their customers, we are excited to see the results of our partnership with Sisal.”

Check Also

SBC News Italy must clear Regional Sensitivities on Decrees' retail orders

Italy must clear Regional Sensitivities on Decrees’ retail orders

Italy’s Ministry of the Economy and Finance (MEF) has begun discussions with regional executives on …

Betsson looks to redefine focus of sportsbook marketing in latest campaign

Francesco Totti named Betsson.sport ambassador in Italian market entry

Betsson.sport has named Francesco Totti as an ambassador as the group launches its new sports …

SBC News X takes the axe from Italy’s media regulator over gambling promotion

X takes the axe from Italy’s media regulator over gambling promotion

AGCOM, the Media and Communications Authority of Italy, has summoned a €1.35m fine on X …