Betcart.com, the leading sportsbook brand in the BCourt Group, has agreed a multi-year deal to become the Official Betting Partner for Real Madrid C.F.
Dave Gal, CEO for Betcart, has credited this year’s Betting on Football conference at Stamford Bridge with providing the platform to negotiate a “landmark deal” with the now 12-time European champions.
The operator will get “significant brand advertising” broadcasted around Real Madrid’s 80,000+ Bernabeu Stadium, along with key coverage on the club’s official website and social media channels.
Meanwhile, Betcart will be joined by key representatives of the reigning La Liga and Champions League winners at next year’s Betting on Football (20-23 March), an event expected to attract more than 1,500 senior executives from across the sports betting sector.
Gal commented: “Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience. This is a partnership to make others take note, and one that is built to last. We can’t wait to address the entire sports betting industry alongside Real Madrid at next year’s Betting on Football.”
The conference agenda for #bofcon2018 will include an assessment of both the official betting partnerships and front of shirt sponsorships in football during the 2017/18 season.