SBC News Voice of the Sports Betting Industry
Durham County Cricket Club (CCC) has announced that 188BET will be the club’s new official betting partner for the forthcoming season.
Tom Seymour, Sales Director at Durham CCC, said: “We’re delighted to welcome 188BET into the club and looking forward to working with one of the most user-friendly names in the betting market. I am sure that Durham and cricket fans in general, will be able to benefit from the new partnership.”
Nigel Singer, 188BET Managing Director, added: “We are pleased to be announcing our betting partnership with Durham County Cricket Club. 188BET is committed to working with Durham to make this partnership a success for both brands. The new partnership will allow 188BET to reach a growing cricket fan base and we sincerely wish Durham the very best for the rest of this season.”
The news follows on from the extension of the shirt sponsorship deal between 188BET and the Wigan Warriors.
The world of cricket is an interesting betting market, with concerns over integrity on an international level, but exactly how to embrace the sport from a betting perspective is just one of the topics that will be discussed in a newly added cricket session on the second day at Betting on Sports.
Betting on Sports is the largest sports betting industry event, held 12-15 September at Olympia Conference Centre in London, featuring 1,200 senior executives, 150 industry speakers and 60 exhibitors.
