Pires - bwin

World Cup winner Robert Pires joins bwin as brand ambassador

World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook.

In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in a series of short films looking at a variety of sporting challenges.

The films will be promoted across bwin’s websites and social media channels along with the opportunity for fans to take part in competitions with exclusive prizes, starting on Sunday 11 June.

Having won the 1998 World Cup and Euro 2000 with France, as well as playing a starring role in Arsenal’s ‘Invincible’ campaign of 2004, Pires is well placed to share his experiences with bwin fans, who will also benefit from his extensive knowledge with expert tips for the biggest sporting events.

Adam Lewis, bwin chief marketing officer, said: “This is a marquee signing for bwin. Robert Pires is a footballing legend who was not only one of the most technically gifted players in the world but a proven natural born winner, who has picked up trophies and personal awards wherever he has played. We are really excited to be working with him and can’t wait to get started producing unique and insightful content to share with our customers.”

Pires commented: “I’m really looking forward to working with bwin. They share my passion for football and live and breathe sports just as I do. I think together we will make some really great content which will hopefully give a new perspective that the fans can enjoy.”

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