Coral partners with Fresh8 Gaming to launch video advertising

Coral has partnered with Fresh8 Gaming to launch a dynamic video advertising product across their digital video campaigns, which includes both Facebook and YouTube.

The bookmaker will use Fresh8 technology to power auto-generated videos with real time offers and odds across their digital display and to push their affiliate advertising partnerships.

The Fresh8 video platform enables a sports betting operator to personalise content for in-store videos, social media, pre-roll adverts or YouTube. This includes any sport, event, market, bet type, and customer offer, as well as visual content such as logos, backgrounds and any other imagery. The video content is auto-generated in real time from a live bet feed and served within minutes.

Paul Soithongsuk, Senior Mobile Marketing Manager at Coral, said: “The automation and simplification of the video production process is a total game changer. The Fresh8 platform will allow us to build real time adverts and ensure that we are always serving the most relevant content to our entire digital audience. This relevance is especially crucial in the light of the IGRG code changes, which means we have to be much smarter in our approach to messaging in video outside of free offers.”

Andrew Sharland, Managing Director at Fresh8 Gaming, added: “We love working with forward thinking betting operators and are excited Coral have chosen us to power their dynamic video and banner advertising campaigns. We know our technology will add huge value both in terms of automation and the ability to personalise to customer segments and maximise conversion.”

The high fidelity compatible video product also has huge potential for delivery on broadcast TV, in-stadium into fan TV networks, as well as into sports betting shops.