Two European bookmakers in the form of bet90 and Get’s Bet have revealed that they have established agreements to use SBTech’s omni-channel solution.
Get’s Bet is a Romanian operator which boasts over 500 retail outlets and was launched back in 2004. Its store customers will now be served by SBTech solutions which includes a single wallet across both self-service betting terminals and over the counter transactions.
The arrangement will also incorporate the SBTech Infinite Account which links up customers’ mobile, online and retail accounts to ‘create a seamless experience across all touchpoints’.
Get’s Bet CEO, Cristian Roman, explained: “As the Romanian iGaming market continues to mature, we have been planning to upgrade our operations to a full Omni-channel offering for some time.
“Our choice of provider was an easy one – SBTech supplies systems built around flexibility and scalability, which will enable us to implement our aggressive growth strategy, while the Infinity Account will deliver a superior sports and casino experience to our rapidly growing player base.”
German operator bet90 also penned a deal to go live with SBTech this week. This is aimed at executing both its online and offline expansion plans.
Iosif Galea, bet90 Director, stated: “As proven innovators in the football betting space, and with a reputation for speed and expertise, bet90 has been planning to offer an Omni-channel experience for some time.
“After extensive research, it was concluded that SBTech is the best partner to supply the necessary systems, due both to its reliability and its focus on rapid product development. We fully expect our new powers of personalisation to drive significant growth and increased turnover for bet90, especially in the online space.”
Richard Carter, CEO of SBTech, commented: “SBTech’s Omni-channel offering delivers a unified and ubiquitous user experience for customers of companies in regulated markets worldwide, enhancing operator profits across the board. It gives me great pleasure to confirm that we will be supplying our industry-leading solution to bet90, contributing to their ongoing success.