Goodboy, an educational Christmas game for children, was crowned the winner at the second edition of Recreativos Franco’s Game Weekend.
Developed by a group of young people aged 23 to 39, Goodboy is a game where children communicate with Santa Claus, who defines the number of sweets they need to unlock each present. A parents’ management application then displays different online sites to buy the present, with each transaction making a certain commission for the business.
More than 50 developers, marketing experts and visual artists were tasked with developing a Christmas-related game in just 15 hours at Area 31, the entrepreneurial space at the IE Business School in Madrid. A jury found Goodboy to be the most deserving winner against criteria which included originality, prototype quality, design quality and commercial feasibility.
Alejandro Casanova, R. Franco’s New Business Manager and CDO, commented: “We were surprised with participants’ level and the premium quality of projects. We appreciate the excellent acceptance this initiative has had, as well as the help provided by our in-house and external collaborators.”
Game Weekend is part of the strategy to transform Recreativos Franco’s digital business by supporting young talent within the entertainment industry. In the last month, officials have been presenting new digital initiatives at universities and business schools, and were pleased to see that the finalist teams included at least one student from Madrid’s Higher School of Design and Universidad Complutense.