BetVictor has announced a new partnership deal with Fresh8 Gaming, the ad-tech company specialising in the sports betting industry.
This partnership demonstrates BetVictor’s ongoing commitment to providing its customers with a simple and intuitive betting experience. Utilising the new technology will enable all targeted adverts to be delivered to players across any market or sport, and across any BetVictor platform.
Coupled with BetVictor’s technological developments that enable real-time analysis of players’ data, the partnership will enable adverts to be built automatically and in real-time. This means that all BetVictor adverts will be optimised for every impression, greatly enhancing the customer experience across all platforms.
Lars Fulle, Head of Marketing at BetVictor, commented: “We are fully committed to providing our customers with the simplest betting experience. Collaborating with companies such as Fresh8 Gaming enables us to further tailor our offerings to customers in an effective and efficient way.”
Andrew Sharland, Managing Director at Fresh8 Gaming, said: “We are delighted BetVictor see the potential in our gambling focused ad-tech platform. They have the exact profile of the forward thinking, digitally focused operator that we want to partner with. We can’t wait to help them decrease acquisition costs while maximising customer revenue.”