Cristiano Ronaldo and Dwyane Wade have helped to promote the PokerStars brand to a wider audience by featuring in the company’s latest #raiseit social video campaign.
The videos, which will be posted on Ronaldo and Wade’s social media channels over a three-month period, started with Wade’s ‘Superstar Wake Up’. Ronaldo’s retaliation video was released on Twitter yesterday with the caption ‘Open your eyes @DwyaneWade – this is how I wake up’.
This comes just a few months after Neymar Jr and Brazilian football great Ronaldo starred in the inaugural #raiseit campaign. Ronaldo and Wade battle it out by responding to challenges set by the other in a series of videos. The pair showcase impressive tricks and skills for both football and basketball, as they take it in turns to #raiseit to the next level.
Simon Tilbury, Associate Director of Advertising for PokerStars, said: “The first installment of #raiseit featured Neymar Jr and Brazilian Ronaldo, and delivered over 40 million video views and record engagement scores for us. Now with Cristiano Ronaldo and Dwyane Wade showing us their ‘poker thinking’, I’m confident they’ll bring the PokerStars brand to an even wider audience.”
Ronaldo commented: “Challenges often bring out the best in people and #raiseit is all about that so I’m really happy to be part of it. Creating these videos allowed Dwyane and I to showcase some crazy tricks, and take each other on outside of the pitch and court. I think I have set the bar high for Dwyane, so we’ll see what kind of skills he brings to the table in the next few months.”
Wade added: “I really enjoyed coming up with unique #raiseit ideas to out-smart Ronaldo. The challenge not only pushes boundaries but gets your imagination going. It gets you thinking, ‘What can I do to get that person fired up? And how can I think ahead and outsmart their response before they even act?’ It’s going to be a lot of fun to see how it plays out.”
The concept behind the campaign is a fun take on the poker mentality of raising the pot or stakes to ‘one-up’ your opponent. It showcases the competitive nature of poker and sport, and the focus, tenacity and endurance needed to succeed in both activities.