12BET becomes official betting partner in Asia for Arsenal FC

Rory Anderson 12BET12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first team players to create content as well as other promotional assets.

Rory Anderson, 12BET Spokesman, said: “Everyone at 12BET is very excited about this partnership with Arsenal FC. A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched live Premier League matches, which highlights the strength of their Asian presence.

“The viewing figures for matches at Emirates Stadium are second to none, so this is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base.”

Vinai Venkatesham, Chief Commercial Officer for Arsenal, said: “We are delighted to partner with 12BET, a company that has a long history of working in football.  We have a large and engaged fan base in Asia, and we look forward to working with 12BET to further engage with Arsenal supporters in the region.”

Anderson continued: “Our partnerships with both Arsenal and Leicester will give our brand strong global exposure. We have the champions and runners up from last year, and the two clubs with the most visible advertising systems in the Premier League. We closed the deals we set out to, and we’re really pleased with the business we have done this summer.”

The announcement comes just a few weeks after Arsenal’s fierce rivals Tottenham Hotspur secured its own official betting partnership in Asia with FUN88.

Check Also

Global Gaming moves to challenge Swedish Ninja Casino suspension

The governance of Global Gaming AB has confirmed that it will challenge Swedish gambling inspectorate …

79 parties disclose interest in Dutch KSA licenses

The Netherlands gambling regulatory body Kansspelautoriteit (KSA) has issued an ‘intermediate update’, detailing that ‘79 …

William Hill seeks new European appeal with 72andSunny Amsterdam

William Hill marketing has disclosed that Amsterdam agency 72andSunny has won its ‘four-way pitch’, becoming …