Bookmaker 888Sport has showed its innovative side by releasing a Pokemon Go inspired betting game for mobile.
The game allows users to hunt down free bets to catch.
These will be situated around football stadiums throughout the UK and whilst the game is tied in with its relationship with four Championship clubs; Birmingham City, Nottingham Forest, Brentford and Preston North End, the bookie has confirmed that there’ll be wild bets appearing around Premier League stadiums too.
Savvy punters will doubtless be thinking that they’ve got to catch them all and take full advantage of 888Sport’s offer, but they should be aware that only one free bet token can be redeemed at every bet stop.
It’s a case of you teach me and I’ll teach you for the bookmaker and its customers, as it reacts to what has been an overwhelming surge in downloads of Pokemon Go. You won’t need a ticket for the match as 888Sport has ensured that all free bets are located outside of stadiums to allow for everyone to get involved. Of course only those with a heart so true will be able to track them all down.
Itai Pazner, Senior Vice President and Head of B2C at 888Holdings, said: “The Free Bet Hunt mobile game is designed to provide football fans with an innovative, interactive way to make their football predictions without taking anything away from the excitement and anticipation surrounding the pre-match build-up.
“The great thing about this game is that fans don’t necessarily have to be going to the match in order to take part. The initiative is another major step in providing football fans with a fully immersive betting experience and ensuring that no matter the location or time in the day, fans have the opportunity to make their bets around a match day.”
All users need to do is log into their 888Sport apps on a Saturday matchday and it’ll give you some guidance as to where the free bets can be located. In an increasingly competitive playing field for bookmakers, it’s moves like this that keep certain operators ahead and 888Sport’s courage will pull it through.