SBC News Voice of the Sports Betting Industry
William Hill has replaced Barclays as the title sponsor of the Football Writers’ Association (FWA) in a three-year deal. The bookmaker has agreed the deal after enjoying a successful tier partnership with the FWA since 2013, which included the production of a weekly podcast.
Patrick Barclay, New FWA chairman, said: “We’ve enjoyed a great working relationship with William Hill over the last three years, and we are delighted they’ve decided to become our new title sponsors for the next three years – and hopefully beyond.
“They will be the major supporter of the Footballer of the Year Dinner, our Tribute Night at The Savoy and we will continue to broadcast a weekly William Hill podcast. I am also happy to say they will be backing our highly successful FWA Live events, with the first one in Leicester at the end of the month.
“These are exciting times for the FWA. We’ve seen a surge in membership over the last 12 months and we want to build on that. We want to encourage everybody who works in the football journalism industry – commentators, bloggers, not just the traditional writers – no matter their age, gender or ethnicity.
“William Hill share our vision and with their support, I am sure the FWA will continue to make huge strides in improving the lot of football journalists.”
Alex O’Shaughnessy, Chief Marketing Officer for William Hill, said “We’re delighted to become the new official sponsor of the Football Writers’ Association. We’ve built a strong working relationship with the FWA over the last few years, and it’s great to be increasing our support for the Association.”
