Mark Locke, Genius Sports

Betgenius completes brand overhaul

Sports betting and lottery operators data driven software provider Betgenius has unveiled a new website and logo as part of a brand overhaul.

Mark Locke, Genius Sports
Mark Locke, Genius Sports

The London-headquartered company, which also has offices in Estonia, Bulgaria, Denmark and Lithuania, was recently part of a merger with Sporting Pulse International to create new parent company Genius Sports.

Following the merger, Betgenius has been given a new, modern and clean look which brings it in line with Genius Sports’ branding, designed to reflect the company’s core values of operating with innovation, intelligence and integrity.

As part of the rebranding, the new Betgenius website showcases the company’s products and services in three core areas; Sportsbook Management, User Experience and Digital Marketing.

Jack Davison, Managing Director of Betgenius, said: “The rebranding of Betgenius supports our position as a tech-driven, innovative and customer-centric supplier. We are excited to be part of the fast-growing Genius Sports business and to cementing our position as the market leader when it comes to sportsbook management and digital marketing services for regulated operators.”

Mark Locke, Chief Executive Officer of Genius Sports, said: “For over 15 years, Betgenius has been at the forefront of cutting-edge sportsbook technology and has established itself as an international leader in live sports data and innovation.

“The new logo and website mark the next phase of our global expansion while aligning the business under the Genius Sports brand. Betgenius is experiencing revolutionary growth and our customers will enjoy the benefits of our increased investment in leading edge products and services for many years to come.”

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