Lottoland appoints Matt Brinckley as Australia marketing lead

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Matt Brinckley

Former William Hill Australia Commercial Operations Director Matt Brinckley  is set to become the new Marketing Director of Lottoland Australia (

Brinckley an Australian market veteran, who has held leadership positions at William Hill and Centrebet, will take the lead of Lottoland Australia marketing initiatives as the company looks to expand its services beyond its core UK market.

Online lottery aggregator Lottoland officially launched in the Australian market last January promoting its range of multi-million £/$/€ lottery draws including EuroMillions, US MegaMillions, and US PowerBall.

The company’s Australian operations are currently being led by former Betfred Austalia Managing Director Luke Brill.

Brinckley will head up the implementation of a new marketing team for Lottoland Australia and will further lead marketing planning and strategy for the company which seeks to expand its coverage to Australian lottery consumers.

Commenting on the appointment Lottoland Australia MD, Luke Brill, said, “I’m delighted to have Matt on board. Matt’s gaming experience, allied with his talent and determination to succeed will prove absolutely invaluable to us as we continue to build on the huge success of our January launch.”

“These are very exciting times for Lottoland Australia – the country has grabbed our product offering with both hands and we’re confident of much bigger things to come.”

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