William Hill has signed a deal with Matchroom Sport to be the title sponsors of IBF World Heavyweight Champion Anthony Joshua’s (MBE) next three fights. The new agreement follows on from William Hill’s sponsorship of AJ’s last two fights against Dillian Whyte and Charles Martin.
Joshua (16-0-16 KO) defends his title for the first time at the O2 in London this Saturday when he faces the unbeaten American Dominic Breazeale. The Californian (17-0-15 KO) is no stranger to London having represented the USA in the 2012 Olympic Games, where Joshua won gold.
Both fighters predicted an explosive knockout on ‘The Gloves Are Off’ preview on Sky Sports on Sunday night, and unsurprisingly the bookmakers agree. The sponsors are offering odds of 14/1 for both fighters to be knocked down at any stage of the fight.
The Joshua vs Breazeale undercard also features the super-middleweight clash between Martin Murray and George Groves. Other big names on the undercard include Chris Eubank Junior, Dillian Whyte, Anthony Ogogo, Kal Yafai and Conor Benn.
The event will be watched by a 17,000 strong sell-out crowd at the O2 Arena in London, while millions more will tune in on Sky Sports Box Office in the UK, Showtime in the USA and via other associated broadcasters around the world.
Alex O’Shaughnessy, Chief Marketing Officer at William Hill, said: “We’re delighted to sign this new deal with Matchroom Sport. Anthony Joshua is one of the most talked about boxers of our generation and it’s exciting to align our brand to this true British sporting icon.”
Eddie Hearn, Managing Director at Matchroom Sport, said: “AJ is one of the biggest draws in world boxing right now and it’s fantastic to have one of Britain’s biggest brands with us on his journey to greatness. We’ve built up a really strong working relationship with William Hill over the last year and I believe it will continue for many years to come.”