Industry marketing services and platform provider Income Access extends its product coverage within the African sports betting market by announcing an affiliate programme partnership with NairaBET.
Montreal-based Income Access will fully service Nairabet’s affiliate marketing programme and online player acquisition provisions.
Regulated by Lagos State Lotteries Board (Nigeria) and operating a tailored OPTIMA powered product, NairaBET has become one of Africa’s fastest growing online sports betting brands.
Detailing its decision to partner with Income Access, NairaBET governance noted that the company needed a ‘more robust’ affiliate technology to sustain its ongoing growth in emerging African markets.
“We believe strongly in the importance of affiliate marketing when it comes to driving traffic to our website, but that is only if it is well managed,” said Akinola Alabi, CEO of NairaBET.
“We are delighted to partner with NairaBet and expand into one of the industry’s exciting and emerging markets,” said Nicky Senyard, founder and CEO of Income Access. “We look forward to playing an integral role in supporting NairaBet’s growth and expansion in the African iGaming market”.