BetVictor has today announced Mr President as its new creative agency to work on the bookmaker’s Euro 2016 campaign, following a competitive pitch.
Mr President, IAB Creative Agency of the Year, has been tasked with continuing to reinforce BetVictor’s ‘Simple As’ brand proposition which launched earlier this year. The site was given a makeover and the entire idea is focused on giving customers a simple, relevant and intuitive experience.
On the partnership, BetVictor Head of Brand, Shane Stafford, said: “The new partnership with Mr President is the next step in our exciting journey to provide great value to our customers.”
He continued: “Mr President demonstrated a combination of creative flair and understanding of our mission to give our players value, and we look forward to working with them on our ambitious growth goals.”
Nick Emmel, Strategy Partner at Mr President, added: “We are beyond excited about working with such an innovative and forward-focused brand that deserves great creativity.”