Leading sports data and insights supplier Sportradar AG has announced that it has formed a strategic partnership with marketing agency WWP Group (Weirather – Wenzel & Partner), which will see it invest in sports marketing agency D/UNIT.
Munich based D/UNIT is a specialist communication and marketing agency focusing on driving sports viewer/user engagement through targeted digital campaigns.
To date D/UNIT customers have included Turkish Airlines, Bwin, Veltins, Audi and Real Madrid, as the WWP Group subsidiary has been recognised as one of Europe’s fastest growing marketing agencies.
The partnership will see the agency integrate Sportradar solutions and services, with a view of further optimising campaign interaction and client branding initiatives.
Sportradar’s Managing Director Ulrich Harmuth for Digital Sports commented on the investment
”This cooperation is a logical next step for Sportradar and follows strategically in the wake of our successful acquisition of BTD in 2015 and our range of high calibre league partnerships with the likes of the NFL, NHL and ITF. The partnership with D/UNIT and WWP will enable us to combine Sportradar’s sports knowledge with WWP’s marketing expertise and long-standing partnerships with sponsors and rights holders. The digital arm of WWP’s business, via D/UNIT, establishes a compelling synergy to Sportradar’s data driven products and services and underlines perfectly the strategy to extend our content offering to a broader range of customers, including sponsors, digital platforms, social media, federations and clubs.
Robert Schmidle, Managing Director of D/UNIT welcomed Sportradar as new partners
“We are thrilled about our new partner Sportradar and the opportunities this will generate for our clients. This partnership not only adds value to our existing business model but also creates new synergies – allowing us to create even more meaningful digital activations related to sport for sponsors around the globe.”