SBC News Voice of the Sports Betting Industry
It has been announced that British media entertainment group TheLADbibleGroup has chosen OtherLevels to manage communications and messaging for its mobile app. 
TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. It focusses on a younger demographic and accordingly its followers include half of all 18-24 year old men in Britain, and a fifth of 18-24 women.
As the business of media publishing shifts towards digital and mobile ecosystems, TheLADbible has realised that effective messaging strategies and solutions are critical to keep its readers engaged and loyal to both the app and site.
TheLADbible’s iOS mobile app was launched on December 1st 2015 and rose to the top position in the Apple App Store within 24 hours of its release. It remained the UK’s number one news app for several weeks. An Android app was also launched in 2015.
OtherLevels’ marketing automation platform will provide LADbible the technology, metrics and notification solutions to understand user behaviour and to send timely and relevant notifications directly to users who have downloaded the app. OtherLevels specialises in mobile marketing tactics known to increase engagement, boost app use and associated revenues, and deepen loyalty to brands. 
Importantly, TheLADbible has found that app users have been keenly responsive to push notifications, a true testament for the media publisher on the importance of connecting with audiences on a deeper level to heighten brand engagement.
During the current era of consumers being drowned in content from all angles, especially this millenial demographic, reader loyalty is something which is trickier than ever to achieve. With new, innovative and adaptable strategies though, as TheLADbible has found, it is far from unattainable.
