SBC News Voice of the Sports Betting Industry
SportQuake has today announced the opening of new Hong Kong and Beijing offices as part of their expansion into the China market. The growth represents another milestone for SportQuake in a year that marks its 10-year anniversary since being founded by Matt House, the former Tottenham Hotspur Commercial Director.
The agency has delivered over £150 million worth of partnerships between sports rights owners and brands since opening in 2006. Recent highlights include football partnerships with Arsenal, Manchester City, Liverpool and Tottenham Hotspur, alongside 13 front of shirt sponsorships in the Premier League (EPL) and La Liga.
The move to add on the ground presence in China will help the agency maximise the rapid increase of commercialisation of sport in the region. Specifically transporting western brands and ideas into the Chinese Super League as well as Chinese brands and ideas into top flight European leagues, primarily the EPL, La Liga and Bundesliga.
Matt House, CEO and Founder of SportQuake, said: “We have strategically located to be closer to our partners and expand into new and important markets. I am excited to be opening our first overseas hubs in China.
“At the same time, we are not overlooking our UK head-quarters and I’m really pleased with the restructuring of the business in 2015 with extra investment in specialist resource which has been well received by our clients.”
In addition to the overseas expansion, the London head-quarters has undergone an internal restructure which has seen the team expand and divide into four major pillars offering clients a full service:
- Research and Insight – Data and insight for all planning processes
- Product Development – Market leading propositions for both brands and rights owners
- New Business – Value identification, negotiation and new rights creation
- Activation – Full range of ROI generating marketing services
House continued: “The new business structure offers our clients a full service consultancy that delivers award winning strategy and identifies value in the marketplace to deliver maximum returns on investment.”
