SBC News Voice of the Sports Betting Industry
Following an internal business review, Latitude Digital Marketing, a Callcredit division, is restructuring its business across its offices in Cheshire, London and Kaunas in Lithuania, to focus on its strength and capability in paid and earned media channels.
As a result of the review, Rick Lamb has been appointed Head of Digital Operations and joins Latitude Digital Marketing from iProspect, where he was VP of Search.
Lamb’s appointment follows the recent appointment of Andrew Kimberley who joined Latitude as Head of Digital Strategy and Innovation last month from MoneySuperMarket.com. Lamb and Kimberley both join the leadership team of Callcredit’s Marketing Solutions division, reporting to Managing Director, Will Lowe.
Lamb will be responsible for the existing operational teams across each product area and geography, including the UK, Lithuania and United Arab Emirates.
Commenting on the review Will Lowe said, “Since joining Callcredit Information Group in January, I have undertaken a strategic review of our Marketing Solutions business, which includes Latitude. Now we have our leadership team in place, the time is right to restructure the agency to take advantage of the fastest growing sectors for digital marketing and to continue to deliver innovative, data-driven digital services,” he continued.
“I’m pleased to welcome Rick to the business. His experience of search and experience of managing large digital operations teams across different office locations will be invaluable as we look to grow our capabilities and client portfolio,” said Lowe, commenting on Lamb’s appointment.
Lamb said, “I’m looking forward to bringing my experience to bear on driving Latitude forward and to delivering cutting-edge work for our clients. With the data and insight tools and talent available, we are well-equipped to build on the excellent work already being done across paid and organic search, as well as in paid social, video, display and content.”
