Fnatic forms eSports media analytics partnership with Newzoo

Wouter Sleijffers

Major eSports organisation Fnatic, the home of six professional competitive gaming

ds to traditional media giants are realizing that eSports is more than a stand-alone and temporary phenomenon.”

He continued: “The business, consumer and technology trends that are driving the explosive growth of eSports are reshaping digital media as a whole and accelerating the inevitable disruption of the tra

teams, have joined up with analytics firm Newzoo in the latest eSports partnership.

Whilst any financial details are yet to be revealed, it was stated that Fnatic will offer its sizable social media of eSports fans, whilst Newzoo will provide assistance in finding and evaluating potential media partners and sponsors.

Peter Warman, Newzoo CEO, said of the news: “Slowly but surely, companies ranging from big global advertising branditional media space.”

Founded in 2004, Fnatic is based in London and its teams compete across competitions in the most popular games including League of Legends, and Dota2. Wouter Sleijffers, CEO at Fnatic, stated:

“Esports is receiving so much attention from press, media companies and advertisers that it is not surprising that many reach out to Fnatic, having been around for over 10 years and now the most popular team worldwide.”

“We discovered the unique insights this partnership will deliver, from industry-wide trends do deep audience insights that can help our existing partners and new non-endemic brands looking to enter and find value in the vastly growing esports audience,” he added.

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