Coral unveils new marketing campaign to promote bingo product revamp

carlyGala Coral has announced the launch of its new revamped Coral Bingo website, which will be further supported by a month long TV advertising campaign.

The new Coral Bingo website which will be compatible on all digital formats, will feature exclusive games content including Coronation Street Bingo and Bingo lotto products.

Additionally the revamped bingo room will support Gala Coral multi-channel ‘Connect Card’ functionality allowing for players to cash-out winnings via Coral retail stores.

Coral Bingo revealed two 30 second adverts created by London agency Big AL’s Creative Emporium. The TV sports feature Coral marketing ambassadors, model Carly Baker and comedian Darren Farley on top of a Coral Bingo Bus.

The TV advertisements will be aired today and will run for a period of four weeks

Matt Prevost, Coral Brand Director commented on the website relaunch of Coral Bingo

“We are thrilled to be launching our new exciting Coral Bingo product, particularly with the opportunity to provide UK Bingo customers with easy cash in/out via Coral Connect at any of our 1850 shops nationwide.”

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