SBC News Voice of the Sports Betting Industry
European fantasy sports operator BET4THEBEST has announced the appointment of former England and Tottenham Hotspurs midfielder Jermaine Jenas as its brand ambassador for season 2015/16.
Jenas one of the new pundits of BBC Football will promote the skill based fantasy sports product, which has launched recently in the UK market.
The Bet4theBest concept allows contestants to bet on a range of contests, from standard week games to one-on-one challenges, but the results are always determined on the fantasy points at the final whistle, with winnings instantly transferred.
Unlike traditional fantasy football, contestants are not locked in for the whole season, and can choose different contests, back new teams or pick their own from week to week in the Premier League, La Liga, Serie A, The Europa League and the Champions League. There’s also the option to play for free.
Jenas commented on his appointment of as BET4THEBEST ambassador
“What makes Bet4theBest different is that it brings fantasy football and regular betting together in a fun, social format. Aside from the tension of watching points tick over on a game day – with every goal, miss, penalty & red card mattering – it gives you the chance to do two great things. Firstly, proving to all your mates that you’re the true, master tactician of European football, and secondly, winning cash while you’re at it. There’s a lot to like!”
