Mark Ody joins Full Tilt as Marketing Director

Former Betfair Brand Director Mark Ody has been appointed Marketing Director of Full Tilt, as the online poker brand looks to expand its player services by offering sports betting and casino products.

The experienced marketing veteran will join the Amaya Inc owned igaming operator, leading Full Tilt marketing teams, strategy and initiatives.

Ody will further be tasked with re-developing Full Tilt’s brand strategy as the operator focuses on targeting more casual players for its online poker services. Full Tilt management has backed this strategy by cutting down its number of sponsored pro players and publicly stating that it would no longer focus on marketing to the professional poker circuit.

Ody joins the Full Tilt marketing team having led brand strategy for Betfair since January 2013. Ody had been a central figurehead in leading Betfair’s new creative direction, which saw the betting operator/exchange launch its 2014 ‘This is Play’ advert for the FIFA World Cup.

Ody will be based out of Full Tilt headquarters in Dublin, and will report directly to Managing Director Dominic Mansour.