Amaya Inc igaming brand PokerStars has announced the launch of its biggest ever social media campaign.
The campaign will feature global football stars and official PokerStars brand ambassadors Neymar (Brazil/FC Barcelona) and Cristiano Ronaldo (Portugal/Real Madrid) alongside Ronaldo Luís Nazário (former Brazil/Real Madrid and FC Barcelona player)
The Facebook partnership team announced that the exclusive PokerStars advertisements would be released on its verticals two weeks before airing on global TV broadcasters
Tarquin Henderson, the head of EMEA gaming sales at Facebook, said: “People come to Facebook to discover things that matter to them, whether it’s photos from their friends and family, videos from brands they love, or posts from their favourite celebrities.
“PokerStars’ campaign combines the best of this – fresh, engaging content from two of the biggest footballers on the planet.
“And thanks to Facebook’s scale and unparalleled targeting tools, these videos will reach the most relevant audience, from poker and gaming fans to football aficionados.”
Michael Hazel, the Interim Chief Executive of PokerStars, commented on the campaign:”This is the biggest PokerStars marketing campaign in history and we are excited to launch with exclusive distribution on Facebook. Both videos show how each of the stars love the game of poker in their own unique way.”
Neymar Jr – The Game | PokerStars