TLC is now the Club’s Principal Partner for the 2015-16 season and will have its logo adorning the side’s kit. It is not the first time the two companies have worked together, they previously signed an Asian Betting Partner deal in the 2013/14 season.
TLCBET is the new brand for TLC178 – an Asian gaming operator offering online sports betting and casino games. It is owned by Welton Holdings, which also operates the Fun88 brand. The brand has enjoyed a strong following in China and is widely commended for being innovative in adopting ‘out of the box’ marketing strategies in customer engagement. Apart from the bilingual shirt branding, the deal extends to a wide range of activities and rights, all aimed strategically to propel the awareness of TLCBET and Albion in key markets.