Rank Group marketing hopes to distinguish the Grosvenor Casino brand from a saturated UK online gambling market. The Pure Casino campaign is set to reinvigorate Grosvenor Casino brand by utilising high speed cinematography in the 30 second TV sport
Rank Group will further support the campaign with targeted social media, PR and branding campaigns which will aim to highlight the improved casino experience for Grosvenor customers.
The Campaign was developed in partnership with London based creative agency St Lukes, who had been awarded the £4 million advertising account in March.
In May Rank Group governance announced that it was confident of hitting 2015 performance targets. The operator had recorded a 55% revenue increase for Grosvenor digital division during the 20 week opening half to 2015.
Rank Group – Grosvenor Casino – Pure Casino Campaign