Shane Warne announces the departure from 888poker brand as he promotes new Sportingbet Australia TV campaign.
Former Australian spin bowler Shane Warne has announced through his Twitter feed that he has parted company with long time sponsor 888poker
Sydney today for the test match, then Aussie Millions poker -exciting. FYI I’ve parted ways with 888… http://t.co/pJ8CXk6xJ7
— Shane Warne (@ShaneWarne) January 4, 2015
Warne Australian cricket’s all-time leading wicket taker (total – 708), has been an 888poker brand ambassador since 2008. The cricket legend was one of the first professional sportsmen to be represented by an online poker brand, as 888poker looked to broaden its brand and product appeal to a general public.
Warne has represented team 888poker at several international poker events including the European and Las Vegas World series of Poker. He is scheduled to play the Melbourne Crown Poker Aussie Millions on 15 January.
A popular sporting figure, Warne also represents William Hill’s Australian operator Sportingbet.com.au. Today the cricket legend further announced through his Twitter feed the latest Sportingbet Australia TV advert which features him attempting to eat a bowl of phaal, a dish known as the world’s hottest curry
Warne is the latest high-profile sports star to end a partnership with 888poker brand, after the operator terminated its sponsorship deal with FV Barcelona striker Luis Suarez after the Uruguayan footballer bit Italy’s Giorgio Chiellini during a FIFA 2014 World Cup Brazil match.
888poker are yet to make a statement on the termination of the partnership.