Derby Jackpots launches acquisition marketing program with Income Access

DerbyJackpot, a New York City-based online real-money horse-racing wagering brand focusing on the regulated US market, has launched an affiliate program with Income Access, a technology and digital marketing company for the iGaming sector. The new DerbyJackpot affiliate program will be powered by the Income Access acquisition-tracking platform and will managed by the company’s in-house team of US affiliate-marketing specialists.

Launched by the game development studio and operator GiddyApps in 2013, DerbyJackpot provides players with real-money online wagering on live horse-racing events at more than at the brand’s website, which is regulated by the Oregon Racing Commission.

DerbyJackpot offers players an enticing welcome bonus. All new players will get $10 free with their first deposit. 50 racetracks across the United States. Residents of New York, California, Illinois and Pennsylvania as well as 33 other US states are able to engage in real-money pari-mutuel betting 

The brand’s generous approach extends to affiliates as well as players. To celebrate the launch of the DerbyJackpot affiliate program on the Income Access platform, multiple winner of the Best Affiliate Software eGR B2B Award, the brand has announced a special affiliate promotion. All new affiliates will receive a CPA of $50 per player during their first 30 days with the program. Once an affiliate has referred 10 new depositing players, they’ll receive a special bonus of $25.

Following the end of the promotional period, the commission structure will revert to standard tiered CPA. In a given month, affiliates will receive $40 per player for the first 10 players they refer, and $50 for every additional player referred in that month.

“We’re delighted to launch the managed affiliate program for DerbyJackpot with Income Access,” said Ryan Wesely, Vice President of Marketing at DerbyJackpot. “Income Access’ software and team of affiliate managers have a strong reputation in both the European and New Jersey regulated iGaming markets, so we’re confident they will play a vital part in our acquisition of new players.”

Income Access’ in-house team of affiliate marketing specialists for the US market will manage the DerbyJackpot affiliate program. Since Q4 of 2013, the team has been instrumental in driving player acquisition for New Jersey-facing online casino brands as well as social casino brands targeting the broader US market.
“We’re excited to launch the managed affiliate program for DerbyJackpot on our platform,” said Nicky Senyard, founder and CEO of Income Access. “A leading brand in the real-money horse-racing vertical, DerbyJackpot provides affiliates with a great opportunity to monetize their US traffic from beyond the regulated iGaming market of New Jersey.”