NBA basketball team, the Houston Rockets announced today a partnership with Boston-based daily fantasy sports operator DraftKings.
The Houston Rockets are among the first NBA franchises to work with DraftKings, the US-based destination for daily fantasy sports, which offers contests for experts and casual players alike. In addition to daily fantasy basketball, DraftKings also offers fantasy contests in additional major professional and college team sports.
The partnership includes branded team bench areas and court side signage.
“The Rockets are thrilled to be one of the major cornerstone franchises aligning with DraftKings,” said Rockets Vice President of Corporate Development John Croley. “We consider DraftKings to be an industry leader and are excited to partner with them as they provide fans one more way to interact and engage with the Houston Rockets through daily fantasy sports.”
“The Houston Rockets have a strong dedication to their fervent fan base, the Red Nation, and DraftKings couldn’t be more excited to partner with the team,” said DraftKings Vice President of Business Development Jeremy Elbaum.
“The Rockets have adopted the hashtag #pursuit this year—and this aggressive, scrappy attitude truly fits both the team and its fans, and DraftKings and our players as well. We’re looking forward to our work with the Rockets to enhance the fan experience, both in the arena and through other media, with special daily fantasy contests, programs and information.”
More than 41 million people in the United States and Canada play fantasy sports and daily fantasy sports are a burgeoning component of this multi-billion dollar market.