Online gaming strategy specialist ThinkGaming has reported an increase in the number of gaming companies using Facebook and Twitter to generate new customer acquisitions.
The Jersey-based consultancy states that, due to major advancements, more and more gaming companies are reaping the benefits of the advanced tactics provided by the social media sites and are launching new mobile app suite products that were simply not available until very recently.
Founder Phil Shaw said: “This ‘new digital’ style of marketing on Facebook and Twitter offers huge opportunities for gaming companies wanting to both acquire and retain customers and we are now finding it is the number one digital marketing channel. As well the ability to specifically target highly relevant individuals, it also builds brand loyalty with 24/7 engagement.
“Furthermore, the improved measurement techniques, due to major developments on the tracking technology, mean that companies can now demonstrate that their investment is providing a real return. If we drive targeted app installs for £2 then it’s not too difficult to envisage how 1 in 100 will convert to a depositor, providing the conversion journey is optimised.”
However, Shaw also warned that many in the industry are missing out by failing to fully utilise the opportunities offered by the social media sites. He continued: “Many gaming companies are still solely relying on the traditional channels of TV, Google adwords and affiliate marketing to promote their products and are reluctant to embrace this shift. It’s all due to a lack of understanding and the online gaming industry needs to be better educated how both Facebook and Twitter can be better utilised for both acquisition and retention.”