XLMedia specialists in igaming affiliate and acquisition marketing, announced the acquisition of an unnamed Scandinavian website network within the internet gaming sector for $2.3 million (€1.7 million).
XLMedia are set to increase its services and coverage in the Nordic igaming market, targeting growth in Sweden and the regulated Danish igaming market. The acquired websites will extend XLMedia partner coverage for online poker and casino verticals.
The igaming media operator, floated on the London AIM exchange last March. XLMedia announced that it would be looking to expand its coverage and website portfolio in numerous territories, and would further target in North America.
Ory Weihs CEO commented on is company’s progression
“Since our IPO in March this year, we have continued to make good progress with positioning XLMedia to capitalise on the significant growth opportunities in the online gaming sector,This acquisition represents a complementary fit for our business, strengthening our reach in Scandinavia and providing entry into Denmark, a fully regulated territory.”