NETELLER – Red Card – How to ensure your advertising and promotions are fit for consumption!

redcard101One of THE biggest sporting events is happening in Brazil from 12 June – 13 July, and the anticipation amongst football fans have soared sky-high.  Sports betting is estimated to swell to $700 BB – $1,000 BB (Sportradar, no black or grey market included), and viewership is expected to reach well into the billions during this football tournament. So, how do you capitalise on all this excitement?

The marketing experts at NETELLER (a service of Optimal Payments) provide their insights on how to ensure your advertising and promotions are fit for consumption. Optimal Payments is a leading payments provider for the online gaming industry, and for over a decade, the NETELLER service has provided businesses and individuals with a fast, simple and secure way to move money online.  With experience marketing their financial services to more than 200 countries across a wide range of industries and consumers, here are their tips for turning your promotions from a free kick into a GOAL.

  • Engage your target audience – In order for your advertisements or promotions to be successful, the right audience needs to be aware and interested. In this case, the right audience is football enthusiasts, so use their lingo. To increase your awareness, use a variety of channels: social media (Facebook, Twitter, Blog, YouTube and relevant forums), TV, online print publications, and email.
  • Communicate effectively – Along with keeping your customers aware and engaged, another consideration to improve the success of your marketing is to ensure your advertising and other communications are vibrant, succinct and unique. With so many messages out there, it’s easy to get lost in the crowd.  When your design, language and offer are customized towards your target audience, your message will resonate and help you stand out from the crowd.
  • Create an attractive offer – There is a multitude of messages vying for the attention of every consumer on a daily basis.  With so many companies promoting an assortment of offers, many get overlooked.  Ensure your offer is attractive by stepping into the mind of your target audience to understand what they value and what speaks to them.  Then build this into your promotion.
  • Position with the right partners – As the saying goes, “it’s not what you know, but WHO you know”.  This rule is especially relevant when executing promotions within the gaming industry.  Building relationships with key merchants, operators and affiliates can get your promotions in front of the right eyes. Having partners that you trust, and have trust in you, can mean the difference between achieving a positive ROI and coming up short.
  • Adhere to brand guidelines – When using trademarked imagery and content, make sure to follow the rules set out by the sporting organization. Permission and adherence is a requirement, yet it tends to be a frequently missed step.  Before using a sporting organization’s trademarks, or anyone’s trademarks for that matter, think about how you would want someone to use your brand, and act accordingly.

This is an extremely competitive arena, so it is important to ensure that your marketing efforts resonate with your audience. Factoring in budget and time constraints, developing one well-constructed advertisement or promotion can be much more effective than doing many that are put together carelessly. There are financial gains, and the added benefit of more time to watch the game!

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Content provided by Jennifer Ming – Advertising Manager -Optimal Payments

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