SBC News NetPlay TV confirms Big Brother headline sponsorship

NetPlay TV confirms Big Brother headline sponsorship

charlesbutlerInteractive gaming company NetPlay TV has confirmed that its brand SuperCasino.com will be the headline sponsor of both Big Brother and Celebrity Big Brother summer 2014 for a second consecutive year.

Big Brother will air every night on Channel 5 from June, which will be followed by Celebrity Big Brother.

The advertising campaign will begin in June for approximately 14 weeks. SuperCasino.com branded bumpers will be shown from 9pm onwards on all coverage including all Big Brother and Celebrity Big Brother support programming, online and video on demand. A full social media campaign will complement the sponsorship throughout the period.

Trading has had a strong start in Q2 with average daily net revenue up by 17%*  versus Q2 2013.

Charles Butler, CEO of NetPlayTV, said:“Following the positive returns it has previously provided the Company, we are delighted to be the headline sponsor for both Big Brother and Celebrity Big Brother once again this summer. The sponsorship of both Big Brother in 2013 and January 2014 were both hugely successful.

“These high profile sponsorships are an effective tool to increase brand awareness and customer acquisition. Following a strong start to Q2, with average daily net revenue up by 17% versus Q2 2013, we look forward to the extended customer reach throughout Q2 and Q3 brought by this sponsorship.”

Check Also

SBC News 888 sells US B2C assets to Hard Rock Digital

888 sells US B2C assets to Hard Rock Digital

888 Holdings has confirmed its strategic exit from the US market, selling all associated B2C …

SBC News Soft2Bet nets Ontario accreditation for Tooniebet launch

Soft2Bet nets Ontario accreditation for Tooniebet launch

Soft2Bet has obtained a Certificate of Registration from the Alcohol and Gaming Commission of Ontario …

SBC News Harris Hagan promotes 'Gambling Associate' David Whyte to Partner

Harris Hagan promotes ‘Gambling Associate’ David Whyte to Partner

Harris Hagan has announced the promotion of Senior Associate David Whyte to Partner at the …