32Red to sponsor Rangers

32Red Plc has signed another new shirt sponsorship deal, this time penning a three year agreement to sponsor Rangers Football Club, commencing in the 2014/15 season. The agreement provides 32Red with shirt sponsorship, extensive visibility in the stadium and across the Club’s digital and media platforms and access to Scotland’s largest football fanbase.

Ed Ware, CEO of 32Red commented: “We are delighted to be working with Rangers Football Club and look forward to being part of the continued rise and return of the Club. 32Red has a history of successful football club sponsorship deals and we look forward to the next three seasons and our new and proud association with a club with such heritage and potential.”

Rangers Chief Executive Graham Wallace commented: “We are delighted to announce today a three-year shirt sponsorship deal with 32Red, the UK’s premier online casino company. We look forward to working closely with them over the next three seasons in a partnership that we believe will be hugely beneficial to both parties.”

Opportunities around shirt sponsorship is one of the many topics of discussion at next month’s Betting on Football Conference, which is being held at Stamford Bridge on 8 May.