SBC News Betathome.com Sees Growth Through Cost Effective Marketing & Operations

Betathome.com Sees Growth Through Cost Effective Marketing & Operations

betathomeBetathome.com / AG Group released its annual performance report for 2013 (period – 01/01/2013 to 31/12/2013). The operator was pleased to announce a 578% increase on EBIT figures in 2013, citing new corporate strategies and a focus to reduce operational costs as key drivers for the positive figures.

The sports betting and igaming operator reported a 10% decline in gaming wagering for the period due to 2013 not hosting any major football tournament during the summer months.  Gaming wagering totalled €1,834.8 million in the 2013 financial year compared to € 2,039.8 million posted in 2012 by the operator.

The European focused igaming operator reported increased revenues for the period of €85.6 million up 0.2% from 2012 figures (€85.5 million), the increased revenues would have a positive impact on earnings before taxes which increased to €15.4 million witnessing a jump of €13.1 million on 2012 figures generated of €2.27 million

The impact of the non-footballing summer did not have a negative effect on the operators’ 2013 results, as betathome and AG Group managed to post positive igaming revenues and EBIT revenues. AG Group stated that management of the betting brand had focused on new areas, with the prior knowledge that summer months would see a decline in gaming wagering.

Managerial focus on reduction of corporate costs and efficiency increase in 2013, had been muted as the main contributors to the company’s positive new growth in 2013. The operator had set a corporate strategy to reduce marketing outlay, which resulted in a marketing cost reduction of 30%. The report also stated that managerial focus had been concentrated on the optimisation of player retention for the operator, concentrating on reactivation of existing customers in their database.