Ex England soccer star Michael Owen has been announced as brand ambassador for sports betting and casino operator – BetVictor. Owen one of England’s highest ever goal scoring will feature in BetVictor promotions and messaging, as the brand looks to extend its profile in key markets.
The ex Liverpool and Real Madrid centre forward Michael Owen is known in the UK to be a keen betting enthusiast, the former professional footballer has investments in horse racing stock, and attends regular UK meets. Owen is also a featured commentator for UK TV digital sports broadcaster – BT Sports, where he commentates on Premier League fixtures.
As brand ambassador for BetVictor Owen will be shedding his opinion on sports and betting through a column BetVictor blog. Owen will also be used on digital and social media campaigns to enhance the reach of the BetVictor Brand
“With my sporting experience and knowledge, as well as my social media reach on Twitter and Sina Weibo, I am really looking forward to helping BetVictor develop and expand their brand into new markets around the world,” Owen said.
Victor Chandler, chairman of BetVictor, added: “We see Michael and BetVictor as the perfect fit and are delighted to welcome him on board.”