Sports betting odds comparison portal – Easyodds.com has undergone a website redesign to better showcase odds and engage customers looking for the best value in sports betting. Easyodds.com website redesign is part of the company’s new strategy to build a vibrant brand’ ahead of new product launches in 2014.
New features include – new layout, and easier navigation to popular markets. The website will also have a stronger focus on promoting in-play sports betting odds to customers. Furthermore previous Easyodds.com features such as Top Tipster and Horse Alerts services have been additionally optimized within the new website making it easier for customers to access under the newly created My Accounts’ page.
Easyodds.com, stated that the website had been designed to easily intergrate within social media channels and further engage customers coming from multiple traffic sources. Social marketing initiatives have been set up to make the new website more engaging such a Twtter-based Pick of the Week, Facebook’s Wednesday Wager and the Statto Says Challenge.
James Garmston Easyodds.com CEO commented on the launch of the new website: “Easyodds.com has always been seen as a trusted and reputable company in the sports betting world, but the technology of the old website was holding us back from reaching our full potential,” Easyodds.com’s .Our new platform allows us to be a competitive vibrant brand and give us a real opportunity to build on and launch some very exciting products in 2014.”