SBC News Voice of the Sports Betting Industry
Igaming operator bwin.party continues to grow its presence and coverage in Belgium by announcing a sponsorship with Belgium basketball champions BC Oostende from the West Flanders province. BC Oostende will see bwin.party’s sports betting brand BWin become exclusive online entertainment partners, in a undisclosed three year deal.
The BWin brand will see additional sponsorship and coverage throughout the basketball clubs match days and in the Sleuyter Arena (capacity 6,000). BC Oostende are one of Belgiums basketballs most successful clubs having won the national basketball championship fourteen times.
The digital sponsorship agreement is part of bwin.party new strategy to focus sponsorship with sporting clubs and brands on a digital level. It has been a busy summer for the London Stock Exchange listed operator in terms of new partnerships. In July it’s BWin brand confirmed sponsorship of Belgium football club FC Anderlecht and further announced exclusive partnerships with Turin’s Juventus Football Club and French Ligue1 football club Olympique de Marseille.
Bwin’s Belgian country manager Marlon Van Der Goes commented on the new sponsorship deal “ this deal reinforces bwin’s position as the premium sportsbook for Belgian customers”. CEO of the 14-time league and 14-time cup winners Marijke Schaepelincksaid the club looked forward to helping bwin build their brand in Belgium.
