SBC News Voice of the Sports Betting Industry
For the second month in succession Paddy Power took the FREEBETS.com monthly money back offers title, after the Irish bookmaker trumped its online rivals with another round of promotions that offered punters tremendous value.
It was the third time in the last five months Paddy Power took the award which is produced by the FREEBETS.com team. They analyse money back offers from leading bookmakers on their affiliate portal – with Unibet added to the now 19-strong list in September – and, using a set of algorithms, cross-reference hundreds of offers to help sports bettors looking for the extra value and insurance these popular promotions provide.
Paddy Power markets itself as the ‘Home of the Money Back Special’ and offers across a wide range of sports put them top of the pile for September, beating bet365 into second.
In NFL, money back if the last touchdown was 25+ yards had a high value given how often it occurs and the fact it was available on every NFL match added extra weight. On Premier League football, money back if the match ended in a draw offered superb value.
Other significant findings from September’s analysis was that total offers fell from 632 in August to 606 in September. It was Betfair (82) who promoted the most offers followed by William Hill (81) and Paddy Power (73).
Paddy Power offered money back specials on eight different sports in September followed by Ladbrokes and Betfred with five.
Further findings and analysis from September are available here.
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