MGS – Live Blog – Oliver Clark Fiksu Tips to Optimise Mobile Ad Networks

Oliver Clark Director of sales Fiksu talks about App marketing and campaign strategies  talks tips and strategies for igaming operators to improve their App Download rates through specified Mobile Ad networks. Mobile gaming take up may have increased but operators remain skeptical of mobile coverage and delivery on Mobile ad-networks. Oliver Clark talks strategies for gaming operators when planning mobile download campaigns.

Session Notes:-

• Selection of network is key, Oliver Clark points out that early stage research is key to campaign success and quality. He urges operators to ask questions based on campaign experience, network volume and unique traffic. He notes that operators have to be prepared to spend money on testing and optimizing traffic in order for campaign to gather needed scalability.
• Unique traffic is key, networks should be able to provide reliable traffic sources and figures on Unique mobile traffic levels. Operators should be weary of networks that simply recycle traffic.
• Reliability of the mobile ad-network is key – network should be able to give operator breakdown of traffic sources and placement.

• Best Practice is set by operators being able to clearly define campaign and ad-networking buying goals. Often companies do not understand what goals they are trying to achieve and are too generic about their campaign goals, build up and planning objectively is key in order to gain success