SBC News Voice of the Sports Betting Industry
Isle of Mann operated 12BET have been announced as, Crystal Palace’s stadium sponsor for the 2013/1014 Premiership football season. The sports betting operator will feature their brand throughout the ‘Selhurst Park stadium on match days. The sponsorship deal has been confirmed as a one year deal, the figure of sponsorship remains unconfirmed by both parties.
The deal is the first of its kind as it is the first time a betting/gaming company has signed a stadium sponsorship deal in the UK. The bookmaker with strong brand coverage and presence in the Asian betting market, has furthered its brand sponsorship within English football, which is a popular betting market in Asia, 12BET currently sponsor Wigan Athletic Football Club.
Rory Anderson, CEO of 12BET, said: “We are delighted to be the first company in our sector to pull off a stadium sponsorship deal in the Premier League. “12BET are an in-play football betting specialist, so to have a Premier League stadium associated with our brand is a real coup for us. Crystal Palace is a great club with a fantastic history and I am very much looking forward to sampling the atmosphere at Selhurst Park.”
Crystal Palace chairman Steve Parish is pleased to see this new deal being announced. He commented: “I am delighted to name 12BET as our new stadium sponsor and look forward to a successful and long-term partnership between the two parties.As the club returns to the Premier League, there is great excitement at what can be achieved on and off the pitch and on behalf of our owners I have great pleasure in welcoming our first ever stadium sponsor to our corporate family.”
